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How It All Started

Out The Box Presents was born from a moment of helplessness. A close friend was going through something heavy, and I desperately wanted to help.

Something more than a text message, more than a ‘thinking of you‘.

So I put together a little care box: a fresh lemon, a bottle of gin, bath bombs, cryptic crosswords, and a little guided flow to give her a moment of escape when everything felt too much.

Of course, fresh fruit and gin aren’t exactly Etsy-friendly, but the intention behind that first box stayed the same: create thoughtful, meaningful moments that genuinely help someone feel supported.

Behind The Brand

Many moons ago, I pursued a career in science, driven by a need to understand how we think, feel, and function. Not in a philosophical sense, but through evidence and research. That curiosity shaped years of work at the bench and continues to anchor everything I do.

Over time, I shifted from the lab into medical copywriting, where I learnt something that science alone doesn’t teach you: how much the story behind the information matters. The way we connect with ideas, and how we understand, feel and apply them, is less often shaped by the data itself and more by how it’s communicated. Blending scientific clarity with human-centred storytelling became my way of making complex ideas feel relatable and useful.

Through my own experience of burnout, I realised that many wellbeing practices aren’t accessible for everyone. When your mind is racing and your body is tense, meditation, breathwork, and ’empty your mind’ exercises feel impossible at times. What I needed was something engaging, sensory, and playful — a gentle way to step out of my thoughts, regain focus and feel grounded without feeling like I was failing.

That understanding guides everything we create at Out The Box Presents. Each experience is thoughtfully designed to be evidence-informed, practical, and playful — built to help you pause, reconnect, and feel supported, even in the small moments. It’s a personal approach, rooted in real experience.

Our Approach

Every experience at Out The Box Presents is built on a simple principle that small, thoughtful moments can make a real difference.

We combine research-inspired methods with creativity and playful design, so each box or puzzle supports wellbeing in ways that are both practical and enjoyable.

It’s about offering moments that help guide you, without pressure, guilt, or the weight of ‘perfect mindfulness‘. Whether it’s a self-care ritual or an immersive puzzle, the aim is the same: craft experiences that are meaningful, fun and meet you exactly where you are.

Moments That Matter

I’ve always believed gifts should feel intentional. Not extravagant or obligatory — just thoughtful. After feeling disillusioned by the ‘gift for the sake of gifting’ culture, I wanted to create experiences that carried a sense of care and purpose.

Out The Box Presents brings together everything I value: science, creativity, storytelling, and the simple idea that small, well-crafted moments can make a real difference.